Focus Area 1.0: Business Development

1. Business Development

Pearland’s base of employers has grown significantly in recent years, however, Pearland’s tax base is heavily dependent on residential property taxes and retail sales taxes. This poses a potential long-term risk as the community’s housing stock ages and the national brick-and-mortar retail sector faces an uncertain future. The community must build upon the location and expansion success of recent years and pursue the growth of primary jobs within its borders through a holistic approach to economic development.

1.1 Engage in a targeted approach to business and attraction marketing
1.2 Help existing businesses grow and thrive through a collaborative, action-oriented approach to business retention and expansion (BRE)
1.3 Support a vibrant retail sector in Pearland
1.4 Proactively communicate the economic development value proposition to the Pearland community