Progress To Date
1. Business Development
1.1 Engage in a targeted approach to business and attraction marketing
PEDC continually markets to contacts in our target industries, both through implementation of our marketing campaigns and other marketing activities. Recent announcements include HCA Healthcare Houston’s new Center for Clinical Advancement training facility in Pearland Town Center and Interim Healthcare’s relocation of its regional headquarters facility to the Trinity Professional Building.
In 2020, PEDC continued to implement the marketing plan approved by its board in January, launching three separate campaigns that targeted both internal stakeholders and external audiences.
1.2 Help existing businesses grow and thrive through a collaborative, action-oriented approach to business retention and expansion (BRE)
PEDC and the Chamber’s BizConnect program shifted to a mainly virtual format for much of 2020 due to COVID-19. A new BizConnect contract was approved by the PEDC Board and Chamber in September 2020.
Recent expansion projects include Lonza’s addition of 10,000 square feet of laboratory space, and the construction of additional clean rooms. Dover Energy constructed a 12,000 square foot Innovation Laboratory. In addition, Cobb Fendley expanded its Pearland offices, moving into an 11,000 square-foot office space at 1920 County Place.
1.3 Support a vibrant retail sector in Pearland
A retail trade analysis for Pearland should begin in the second half of 2021.
1.4 Proactively communicate the economic development value proposition to the Pearland community
Marketing efforts to showcase the Pearland community utilizing the “Prepare to Love It” branding are currently underway, utilizing various marketing campaigns targeted at both internal stakeholders and throughout the Houston region. In addition, PEDC continually highlights community economic development successes through press releases, social media and digital advertising, website updates and a quarterly newsletter.
To commemorate PEDC’s 25th Anniversary, a collateral piece showcasing various employer attraction and retention, infrastructure, corridor redevelopment, and quality of life projects was developed. PEDC promoted the piece and highlighted economic development successes over the past 25 years with a press release, newsletter story, social media and digital display advertising and a dedicated web page on the PEDC website.